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This web site twsands.com.au has the following on the web page, "Established in 1918 and in Elizabeth Street from 1951 to 2004, T W Sands and Co is one of the few original lamp houses left in the world." We noticed that the website also said " T W Sands and Co can now be found at 508 Swanston Street." It also said " Of liquid fuel lighting, heating and cooking appliances. To maintain your own appliances in working order. As leaders in our field of kerosene appliances, we help local and international collectors and outdoor enthusiasts alike. Come and visit our historic business." The header had Melbourne as the highest ranking optimized keyword. It is followed by lighting, lights, and lamps which isn't as ranked as highly as Melbourne. The next words twsands.com.au used was lighting systems. lighting wholesaler was included but might not be seen by web crawlers.